5 Very Interesting Products and How I Would Market Them Issue #1

Apparently this thing called the “internet” has a bevy of neato-burrito things including amazingly awesome products. After a lengthy look at some, here are some cool products that I thought would be really fun to play with.

#1 The Camera Lens Coffee Mug

This just SCREAMS lifestyle. By lifestyle I mean for photographers. A really good product is one that just fits perfectly in someone’s life. A really good product is one the user will defend. When I see this coffee mug, I picture walking into a chapters with a camera around my neck, looking through the photography albums and finally grabbing some coffee from Starbucks. Really cool, practical and affordable at $20.

Brand Name and Slogan: This my friends can only be known by one name, one that combines a good old cup of Joe with the art of photo taking. This here is the Photo Joe. Photo Joe is not just a coffee mug, it’s your companion for all your artistic adventures! Photo Joe is there to help you wake up and be alert for the whole day. Photo Joe, not just a mug.

Target Market: We all know who would by this product.

These guys. They have Macbooks, listen to Indie bands, maybe they wear glasses from time to time without a prescription. All these stylish men and women hang out at Starbucks ordering Grande Latte low fat frapa-wapa-tetra-hetra machicato’s with extra foam. These guys have their identity down pat and they love to wear their lifestyle on their sleeve, face, head and butt.

Feature/Benefits: Here we have a coffee mug that looks like a camera lens. It’s detailed, affordable, and happens to be good quality and lasts a long time. These are the features that make this product. The benefit here is simply that the consumer get to show off their lifestyle, their passion and their art. If I saw someone drinking from this mug I would have no doubt that they take photo’s and have a passion for it. It’s a conversation starter, it’s a product of pride and its practical.

Additional accessories: It would be amazing if this product could get social in some way. If somehow you could install a GPS tracker in the cup so that whenever you fill it up with hot liquid it could send a message to Facebook, Twitter or whatever else you were on to let people know what you were up to. “TylerMV is having coffee at Starbucks” via @PhotoJoe.

Communications: Of course this is everyone favorite part! If you would like to add how YOU would advertise this product comment below I would love to hear your ideas. But for now, this is MY TIME. So here are some ways I think would be effective in getting the product out there.

Picture this. A commercial thats starts off through the eye of a camera on a beautiful model in slow motion.

 The photographer behind the lense narrorates with something like "Photography is my life. With each click, I turn motionless into design. I let everyone into a part of my life with each photo" Suddenly, slow motion is over and someone yells "BREAK". The photographer looks exhausted and hands over the camera to man in charge. He wears glasses, has a mustache and probably speaks in a french accent. Suddenly we're taken on a fast paced journey through the busy day of the photographer.

       From travelling to shopping, from phone calls to a cluttered apartment, we get a peek into what being a photographer is like. Finally we stop and enter slow motion again with the photographer pouring coffee into the're Photo Joe. "Even though every day is unpredictable, Photo Joe is always... surprisinly helpful" What does that mean you might be asking? Fast forward through the day to the previous shopping scene. The photographer sitting reading a book and sipping on her Photo Joe probably in a Starbucks. Suddenly at the table beside her, the previous man in glasses and with the mustache asks "Hey, are you a photographer?".

Boom, Photo Joe got her that job. Really brings out the benefit of the product no?