5 Very Interesting Products and How I Would Market Them Issue #2

The Suit Case/Picnic Table

If you’ve got any ideas on how to creatively market this product, please comment below I would love to hear your ideas!

It’s as if James Bond himself were in on this design. This here is a Picnic Table that folds into a Case for easy transportation. I know that personally there are many times when my family and I would go on picnics and there would be no tables available. As cool as it is to sit in the grass or on a blanket, sometimes having a table is just much more comfortable.

Brand Name/Slogan: I’d like to say that something like this wouldn’t really need a brand name because I could see it being sold at Wal-Mart or Canadian Tire but, what’s the fun in that? Let’s get creative here and go with something awesome. A brief case that turns into a picnic table this is obviously The Flipnic Table! The slogan could be something like, “Some things are just better when you flip it!”

Target Market: The target market I could see getting the most out of this product is 28 to 38 year old parents with young kids or, an active social life who like picnics, camping, and outdoor activities with their family. Nailed it. On another note, volunteer groups or camps for kids could also get a great use out of buying many of these.

Features: Well the features that make up this delightful product are nice wooden pieces attached to metal bars, plastic pieces that help protect the vulnerable parts and the fact this it can be a table AND a suitcase.

Benefits: The benefits that will sell this product is the table on the go concept. It’s a great size for packing, a handle to carry it around and this intangible feeling of providing for friends and family when your bring a table, to the table. See what I did there.

Additional Accessories: I can’t see from this picture if you can put an umbrella in the middle of the table but, an easy to carry, flippable umbrella (OR is it called SUNbrella?) would be ca-ray-zay neato.

 

Communications: NOW to everyone’s favorite part. How are we going to get the word out there about this product? My first thoughts was a whole IMC (Integrated Marketing Communications) campaign on flipping things. “Some things are just better when you flip it. So flip it good.” Like when you flip a pancake, or a ninja flip. When you sit in a Lay-Z-Boy chair and you flip up the leg rest or, how a Transformer yells “TRANSFORM!” and he flips his lid. Then there could be a comedic root on how something’s were never meant to be flipped. Like a can of pop (Spill all over yourself), or a car (HULK SMASH).

                Although this would be funny it doesn’t really touch on the main benefit that’s going to sell the product. I was just running with an idea and I doubt that The Flipnic Table is easy to transform anyways. So instead, have an advertisement that shows people transporting ridiculously heavy things. They would be struggling to get through doors, throwing their back out and not getting these big things to fit in the car.

                Then have a man carrying a big bulky picnic table with his family, to a spot and set it down, tired, huffing and puffing. Finally he looks over as a different man and his family walk over to a spot nearby. They simply put down their basket of goodies, unfold the Flipnic Table and they’re good to go. BOOM. Bro is mad jealous and is going to go out and buy two of them right away.

Again, If you’ve got any ideas on how to creatively market this product, please comment below I would love to hear your ideas!

Thanks for reading!  Cheers.